John Boruff » President & Founder
John Boruff, licensed real estate agent and managing broker, is the founder and president of Palomar Property Services. John’s experience in property management and real estate goes back to 1984, when he began leasing and managing multiple properties, including warehouses, small manufacturing plants and office buildings. He ventured into the business of residential property management by purchasing multiple single-family homes in the Oak Hill development of Escondido in 1990. John’s investment experience spans as close to home as Escondido, CA, the greater San Diego County region, and as far as St. Louis, MO. A talented negotiator, he can navigate even the most challenging real estate transactions with an intuitive ability to close the deal.
John has consistently served real estate investors with the highest level of property management services for over 12 years, and at Palomar Property Services, John and his team of licensed agents have become a one-stop, full-service real estate company. With customer service, efficiency, and state-of-the-art technology a priority to John, and combined with his extensive real estate knowledge, Palomar Property Services is second to none in San Diego County.
John consistently shows an unparalleled work ethic, earning him respect among both regional and local realtors. Throughout his professional life, honesty and integrity have been the building blocks of John’s success in his careers, resulting in one of California’s most premier property management companies.
Keri Picciolo » Vice President, Realtor®
Keri Picciolo is a North San Diego County resident who loves the local beaches. Originally from Arizona, Keri moved to the West Coast to beat the heat. She began in the real estate industry in 2000, and has experience in many facets of it, including lending, loss mitigation, foreclosure avoidance, transaction management, legal compliance, in addition to property management. Keri joined the Palomar team in 2009, and has worked closely with John as the company grew. She oversees general operations and ensures the highest client satisfaction. She is a Realtor and a member of NARPM as well as CTC with the California Association of Realtors. In her free time, Keri loves to travel, and spending time with her husband and 3 kids.
Deborah Gamble » Client Relations
Deborah works as the Leasing Coordinator and Executive Assistant for Palomar Property Services. After she graduated from Azusa Pacific University with a degree in Business Leadership, she worked 20 years in Education and Administration. She is devoted to providing excellent customer service in all areas she serves. Deborah also believes in giving back to her community and serves as production lead for her church in Poway, with the American Red Cross as a North County Disaster Action Team Leader, and has join a variety of mission trips around the world. Outside of work, Deborah enjoys live concerts, ocean fishing and spending time with her husband and daughter.
Laurie Boruff » Marketing
Laurie handles the marketing of rental properties, and processes rental applications, in addition to overseeing landscaping, pool and pest concerns. Palomar Property Services’ goal of pleasing both homeowners and tenants is important to Laurie.
Outside of work, Laurie and husband John divide their time between “date night” and spending time with their kids and seven grandkids. Laurie enjoys reading, writing and swimming. She also appreciates anything made with coconut or fresh lemons!
Alma Varela » Leasing Coordinator
Alma Varela born and raised in Mexico. She works as Leasing Coordinator and Assistant to John Boruff. She is a strong believer in the power of positive thinking. Alma holds a Bachelor’s Degree in Business Administration.
Before working for Palomar, Alma lived in New Jersey and studied an Advanced English Program in Montclair State University. She also lived in Alberta, Canada and enjoyed travelling to different Canadian cities.
Her hobbies are to travel and experience new cultures with her two daughters. She also enjoys playing chess, eating chocolate desserts and going to the movies with her daughters.
Cesy Cruz » Realtor / Property Manager
Cesy Cruz relocated from New York City to San Diego, thirty years ago. She studied Business Administration at the University of Phoenix and has worked in the Real Estate Industry for the past eight years. Cesy has a long record of successfully guiding local and multi-cultural clients with their residential and commercial real estate acquisitions and lease obligations.
Leveraging her experience as a successful Realtor, she is known for her client services, 24/7 availability, and personal touches as a skilled agent who keeps her client’s best interest at heart. With Cesy on your side, your experience will be less stressful from start to finish. Customer needs and concerns are Cesy’s number one priority. Let Cesy Cruz help you open the door to your new adventure!
Dora Varela » Customer Relations
Dora Varela is a part of the Customer Relations team at Palomar Property Services. She has earned a Bachelor’s Degree in Business Administration, and began her administrative career 6 years ago, with an emphasis in Customer Service.
Dora is passionate about teamwork! She prides herself on her ability to multi-task. Professional achievements and strong work ethic are very important for her. Dora oversees audits, incoming calls, insurance policy management and more. Outside of work, she loves to spend time with her family and chocolate.
Fernanda Gonzalez » Maintenance Supervisor
Fernanda Gonzalez works as the Maintenance Supervisor at Palomar Property Services. She was born and raised in Mexico and has a Bachelor's Degree in Business Administration awarded by the Monterrey Institute of Technology and Higher Education.
Before forming part of the Palomar team, Fernanda dedicated herself to developing her proficiency in the English language in addition to her responsibilities in the family business (which she and her husband founded 25 years ago) and being a full time mom.
When she’s not focusing on her job, Fernanda is devoted to her home and her loving family, no matter how far away they may be. And when she does find some time for leisure, she likes to do some gardening and reading.
Sergio Gutierrez, Born and raised in Sonora, Mexico. With over 10 Years of experience in Customer service and operations management. He specializes in organizational development and training for the management teams.
Before working for Palomar, He developed new quality assurance processes and standard operating procedures for several companies.
He believes that obstacle is the way, and that the ego is the enemy to overcome the challenges we face every day, both professionally and in life.
His hobbies are Mountain biking, hiking, camping, and enjoying the outdoors for nature photography.